If you do business internationally, you have a higher exposure to risk than domestic businesses. Laws, customs, business practices and the geopolitical context can all complicate your work and increase the level of risk. This is true whether you’re doing business in the United States, Asia or Africa.

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“Your most unhappy customers are your greatest source of learning,” wrote Bill Gates in 1999. Three Quebec entrepreneurs tell us how the Microsoft founder’s quote resonates with their experience in the start-up world.

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